Website Design
Mullins Orthodontics
Mullins Orthodontics is a veteran-owned orthodontic practice at 1116 1st Street in Coronado, California, billed as "Coronado's Favorite Orthodontist." We designed, built, and host jmullinsorthodontics.com, the site that welcomes new patients, explains treatments, takes referrals from dentists, and gets families in the door.
Overview
Mullins Orthodontics is a veteran-owned orthodontic practice at 1116 1st Street in Coronado, California, billed as "Coronado's Favorite Orthodontist." We designed, built, and host jmullinsorthodontics.com, the site that welcomes new patients, explains treatments, takes referrals from dentists, and gets families in the door.
The challenge
An orthodontic practice wins patients two ways: families choosing a provider, and general dentists sending referrals. Mullins needed a site that served both, in a beach town where much of the community is Navy. Parents need to trust the doctor, understand the options, and know a first visit won't cost them. Referring dentists need a fast, reliable way to send a patient over with notes and X-rays. And the front office needed fewer phone calls for basics, plus a way to sort real emergencies from routine messages.
Goals
1. Build trust: put Dr. Mullins's credentials, Navy service, and the whole team in front of families. 2. Convert new patients: lead with the free consultation and the in-house workup, and get health history forms done online before the visit. 3. Explain every treatment in plain language, from Invisalign to retainers, so patients arrive informed. 4. Give referring dentists a dedicated form that carries their clinical notes and X-rays. 5. Triage contact: flag emergencies and keep spam out of the office inbox. 6. Make hours, address, phone, and directions easy to find from every page.
The approach
We organized the site around its two audiences — patients and referring dentists — and gave each its own path. The tone stays friendly and local ("Coronado's Favorite Orthodontist," "Let's get something straight"), and the practice's veteran-owned status is shown up front, which matters in a Navy town.
What was delivered
• Six-page responsive site: Home, About Us, New Patients, Treatments, Contact Us, and Referrals. • Doctor and team bio section with photos and credentials. • New-patient page with the free consultation offer and a link to the online health history form. • Treatment library covering six options, with retainer-care PDFs and a custom-color link. • Contact form with emergency flagging. • Dentist referral form with a clinical-concerns checklist and upload for up to 10 X-rays or PDFs. • Bot protection on both forms: honeypot plus press-and-hold submit, with no CAPTCHA. • Sitewide call button, hours, embedded map, and Facebook, Instagram, and Yelp links. • WordPress and Beaver Builder setup for practice-managed edits. • Hosting, SSL, and maintenance on the Midnight Mice platform.
Results
Mullins Orthodontics now runs two intake channels from one site. Families can meet the team, read up on treatments, and finish their health history before they walk in. Dentists can send a referral with clinical notes and X-rays in a single submission, with no fax and no phone tag. The front office gets fewer routine calls and can see at a glance which messages are emergencies. The site has grown with the practice since 2019, with new team members and photos added as recently as 2026, all on the same platform.
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