BRAND IDENTITY

YOUR COMPETITION HAS A LOGO YOU'LL HAVE A SYSTEM

WHAT BRAND
IDENTITY MEANS

01

What Others Do

Design a logo

Pick some colors

Choose a font

Hand you a PDF

What We Do

Build a complete logo system with variations for every use case

Create a strategic color palette with psychological reasoning and usage rules

Design a typography hierarchy that communicates at every scale

Deliver a living brand system that scales with your business

THE
PROCESS

02
01

Discovery

We dig deep into your business, competitors, and audience. No assumptions. Just research, strategy sessions, and positioning that cuts through the noise.

02

Visual Language

Logo systems, brand marks, and visual elements that tell your story. Multiple concepts, strategic refinement, and a final mark that demands attention.

03

System Building

Typography hierarchies, color palettes with intent, spacing systems, and component patterns. Everything your brand needs to stay consistent at scale.

04

Application

We apply your brand across business cards, social templates, presentations, and digital assets. See your system in action before you launch.

05

Guidelines

Comprehensive brand book with usage rules, do's and don'ts, and templates. Your team gets everything they need to maintain brand integrity.

DELIVERABLES

03
01

Logo System

  • Primary logo
  • Alternate lockups
  • Icon/symbol mark
  • Monochrome versions
  • Minimum size specifications
02

Color System

  • Primary palette
  • Secondary colors
  • Accent colors
  • RGB, CMYK, HEX values
  • Usage guidelines
03

Typography

  • Font selections
  • Type hierarchy
  • Size scale
  • Pairing rules
  • Web font licensing
04

Brand Guidelines

  • Complete brand book
  • Do's and don'ts
  • Usage examples
  • Spacing systems
  • Application rules
05

Templates

  • Business card design
  • Letterhead template
  • Social media templates
  • Presentation deck
  • Email signature
06

Digital Assets

  • All file formats (AI, EPS, SVG, PNG)
  • Print-ready files
  • Web-optimized assets
  • Source files included
  • Complete IP transfer

REBELLION
RECORDS

04
MUSIC INDUSTRY FULL REBRAND

Complete brand overhaul for underground record label

Rebellion Records came to us with a forgettable logo and zero brand presence. We stripped everything back and rebuilt from the ground up—aggressive typography, a color system that screams rebellion, and a visual language as bold as their roster.

400%
Social Engagement Increase
12
Months to Market Leader
View Case Study
15+
BRANDS BUILT
100%
CUSTOM WORK
ZERO
TEMPLATES

STRAIGHT
ANSWERS

05

How long does brand identity take?

4-6 weeks for most projects. Discovery and strategy take 1-2 weeks. Design and refinement take 2-3 weeks. Final deliverables and brand book take 1 week. We don't rush quality.

What if I already have a logo?

We can work with it or evolve it—depends on whether it serves your brand. Sometimes a refresh is enough. Sometimes you need to start over. We'll tell you the truth in the discovery phase.

Do you design websites too?

Yes. Brand identity often leads into web design. We can handle both or deliver your brand system and you take it to your web team. Your call.

How many concepts do I see?

Typically 2-3 strategic directions after discovery. We don't show you 10 half-baked ideas. We show you concepts we believe in, backed by strategy.

What's the investment?

Brand identity projects start at $5K for startups, $10K+ for established businesses. Custom quote based on scope. Book a call and we'll break it down.

Do I own everything?

100%. Full IP transfer, all source files, complete usage rights. Your brand, your property.

READY TO BUILD
A BRAND
THAT LASTS?

Let's Talk